Cheat With Science

A golfer’s brain is their own worst enemy. Science has found ways to cheat the brain into becoming an ally.

Client Wired (iPad Edition)
Art Director Bradley R Hughes
Mental Multitasking

Fig 1. Multitask. If you juggle all the variables—distance, aim, strength, posture—instead of focusing on one, you won’t choke.

Think Big

Fig 2. Think Big. Visualize a larger target and you’ll hit it more often, according to research.

Golf Memorabilia

Fig 3. Buy Memorabilia. Science says you’ll sink more shots with a club that you think belonged to Jack Nicklaus, even if it never did.